Search for tag: "mktg 7011"

MKTG7011 Lecture 1.2 History of Marketing - Quiz

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From  James Kellaris 861 plays 0  

Experiential Auditing to Identity Problems in the Customer Experience

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From  Susan Mantel 106 plays 0  

Lecture 4.2 -- Building and Leveraging your Brands Associations and Schema

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From  Susan Mantel 157 plays 0  

A Framework for Understanding Consumer Behavior

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From  Susan Mantel 177 plays 0  

Segmentation, Targeting, and Positioning

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From  Susan Mantel 135 plays 0  

3C's of Marketing: Company, Competition, and Consumer

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From  Susan Mantel 690 plays 0  

Pricing: The Compromise Effect

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From  Susan Mantel 112 plays 0  

MKTG 7011 Module 2 Introduction

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From  Susan Mantel 47 plays 0  

MKTG 7011 Module 1 Introduction

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From  Susan Mantel 455 plays 0