08:41 duration 8 minutes 41 seconds
MKTG7011 Lecture 1.2 History of Marketing - Quiz
10:48 duration 10 minutes 48 seconds
Experiential Auditing to Identity Problems in the…
Experiential Auditing to Identity Problems in the Customer Experience
16:05 duration 16 minutes 5 seconds
Lecture 4.2 -- Building and Leveraging your…
Lecture 4.2 -- Building and Leveraging your Brands Associations and Schema
17:31 duration 17 minutes 31 seconds
A Framework for Understanding Consumer Behavior
28:35 duration 28 minutes 35 seconds
Segmentation, Targeting, and Positioning
12:21 duration 12 minutes 21 seconds
3C's of Marketing: Company, Competition, and…
3C's of Marketing: Company, Competition, and Consumer
10:46 duration 10 minutes 46 seconds
Pricing: The Compromise Effect
02:17 duration 2 minutes 17 seconds
MKTG 7011 Module 2 Introduction
MKTG 7011 Module 1 Introduction