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MKTG7011 Lecture 1.2 History of Marketing - Quiz

From  James Kellaris 860 plays 0  

Experiential Auditing to Identity Problems in the Customer Experience

From  Susan Mantel 104 plays 0  

Lecture 4.2 -- Building and Leveraging your Brands Associations and Schema

From  Susan Mantel 154 plays 0  

A Framework for Understanding Consumer Behavior

From  Susan Mantel 173 plays 0  

Segmentation, Targeting, and Positioning

From  Susan Mantel 129 plays 0  

3C's of Marketing: Company, Competition, and Consumer

From  Susan Mantel 683 plays 0  

Pricing: The Compromise Effect

From  Susan Mantel 106 plays 0  

MKTG 7011 Module 2 Introduction

From  Susan Mantel 26 plays 0  

MKTG 7011 Module 1 Introduction

From  Susan Mantel 442 plays 0